Black Hat SEO What is B lack Hat SEO? The million dollar question that everyone has an opinion on. What exactly is Black Hat SEO? The answer here depends largely on who you ask. Ask most White Hats and they immediately quote the Google Webmaster Guidelines like a bunch of lemmings. Have you ever really stopped to think about it though? Google publishes those guidelines because they know as well as you and I that they have no way of detecting or preventing what they preach so loudly. They rely on droves of webmasters to blindly repeat everything they say because they are an internet powerhouse and they have everyone brainwashed into believing anything they tell them. This is actually a good thing though. It means that the vast majority of internet marketers and SEO professionals are completely blind to the vast array of tools at their disposal that not only increase traffic to their sites, but also make us all millions in revenue every year...
Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement